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health insurance plan news.
2021 Media Kit

  HCBizEd Email Marketing | HIPN Banner Ads
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  Healthcare BizDev (HCBD) offers a robust portfolio of marketing solutions to actively engage a global audience of health insurance plan professionals and industry influencers. HCBD powers your business with our engaged, loyal audience. Health Insurance Plan News (HIPN) and Healthcare BizEducation (HCBizEd) connects you through our e-newsletters and social channels. Below we include options for your 2021 planning purposes.
 
 
 
 
 
 
 

2021 Email Marketer with Pro Annual Subscription
 
  $12,995
 
  $10,500 (AHIP Member Rate)
 
 
 
 
   INCLUDES:      
  HCBizEd.png   HCBizDev marketing emails -- 6 two-email campaigns
For a total of twelve dedicated broadcast email distributions.

 
  HIPN.png   12 weeks (24 editions) of HIPN banner ads
Based on 2 weeks of banner ads per email campaign
to reinforce your marketing efforts.

 
  HCBizDevPro.png
  Annual subscription  

HIPNPROMOTE.png
  Press releases | announcements spotlighted in HIPN
Each features company logo and includes LinkedIn and Twitter posts.

 
 

 
    
 
 
 
 
 

2021 Pro Annual Subscription
 
  $2,995
 
  $2,495 (AHIP Member Rate)
 
 
 
 
   INCLUDES:
     
  HCBizEd.png   HCBizDev marketing emails -- Pro starter package
One two-email campaign. For additional campaign purchases, Pro discounts are in effect for the term of the annual subscription.

 
  HIPN.png   2 weeks (4 editions) of HIPN banner ads
Banner ads to reinforce your marketing efforts.
 

HIPNPROMOTE.png   Press releases | announcements spotlighted in HIPN
Each features company logo and includes LinkedIn and Twitter posts.

 
 

 
  
 
 
 
 
 

2021 HIPN Annual E-Newsletters Sponsorship  (Only two available)
 
  $10,000
 
 
 
 
   INCLUDES:
     
  HIPN.png   Includes banner placement in every edition of Healthcare BizDev's HIPN e-newsletters
HIPN is publish approximately 100 times each calendar year.

 
  HCBizDevPro.png   Annual subscription  
  HCBizEd.png   HCBizDev marketing emails -- Pro starter package
One two-email campaign. For additional campaign purchases, Pro discounts are in effect for the term of the annual subscription.
 

HIPNPROMOTE.png
  Press releases | announcements spotlighted in HIPN
Features company logo and includes LinkedIn and Twitter posts.

 
 

 
 
 
 
 
 
 

Custom Proposals are available upon request
 
  $ TBD
 
 
 
 
 
 

 
  
 
  PRODUCT INFORMATION
 
 
  HCBizDevPro.png
 
  ANNUAL SUBSCRIPTION
 
  Pro FEATURES AND BENEFITS:
 
  Annual Pro starter package
HCBizEd* broadcast email credit for 1 two-email campaign (value $2,500).
With priority for scheduling/availability of your campaigns.
 
  Pro discounts
In effect for the term of the annual subscription.

 
  HIPN PROMOTE**
Unlimited for the term of the annual subscription (value $99 per release).

 
  Pricing
 $2,995/Annual
 $2,495/Annual (AHIP Member Rate)

 
 
 
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* BROADCAST EMAIL SERVICES
 
  HCBizEd FEATURES:
 
  Distributions (and counts) are custom to your content
PRIMARY CATEGORIES INCLUDE:
Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals
Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals
Health IT - CIOs CSIOs, informatics and health plan technology professionals
Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals
Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals
Distribution counts will vary with a minimum total of 5,000 qualified delivered emails.
 
  Primary requirement
The primary requirement is your content offers a value-ad for our subscribers.  Often that is a complimentary webinar, white paper, infographic, or other valuable resource.

 
  CTRs and open rates
CTRs and open rates vary significantly based on content and name/brand recognition and are in typically in the range of Open Rates 3 to 9% and CTRs .5 to 4%.

 
  e-newsletters and social channels
Cross-promotion in HIPN and with LinkedIn and Twitter posts.

 
  Two-email campaign pricing
 $1,750/Pro Subscriber Rate
 $2,500/Standard Rate

 
 

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  HEALTH INSURANCE PLAN NEWS. e-newsletters
 
  HIPN FEATURES:
 
  Publication schedule
HIPN is published Tuesdays and Thursdays with occasional event-driven special editions.
HIPN PROMOTE (our weekly vendor roundup) is published each Wednesday.

 
  Editions | Circulation 32,000+
Health Plan/Insurers Executive edition - 15,000+ health plan subscribers
General edition - 17,000+ additional industry professional subscribers
Journalists' edition - 350+ health insurance plan-specific editors, reporters and other journalists
 
  CTRs and open rates
Open Rates 2 to 10% and CTRs 1 to 10%. We always encourage clients to include UTM codes and/or tracking for click throughs as we do not offer reporting for banners.

 
  HIPN PROMOTE
Unlimited for the term of the annual subscription (value $99 per release).

 
 
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**
HIPN PROMOTE
 
  HIPN PROMOTE FEATURES:
 
  Press Release | Blog | Announcement Promotion
HIPN Circulaiton 32,000+
 
  Spotlight HIPN placement
With logo and link to preferred source.
 
  Social channel posts
LinkedIn and Twitter logo/graphical posts.

 
  Pricing
Standard Rate:  $99 per release
AHIP Member Rate:  $75 per release