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health insurance plan news.
2021 Media Kit

  HCBizEd Email Marketing | HIPN Banner Ads
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  Healthcare BizDev (HCBD) offers a robust portfolio of marketing solutions to actively engage a global audience of health insurance plan professionals and industry influencers. HCBD powers your business with our engaged, loyal audience. Health Insurance Plan News (HIPN) and Healthcare BizEducation (HCBizEd) connects you through our e-newsletters and social channels.
 
 
 
 
 
 
 

Pro Annual Subscription
 
  $2,995
 
  $2,495 (AHIP Member Rate)
 
 
 
 
   INCLUDES:
     
  HCBizEd.png   HCBizDev marketing emails -- Pro starter package
Two dedicated broadcast emails (value: $3,000).
For additional email campaign purchases, Pro discounts are in effect for the term of the annual subscription.

 
  HIPN.png   Two - 2 weeks (4 editions) of HIPN banner ads per email campaign
Banner ads to reinforce your email marketing efforts.
 

HIPNPROMOTE.png   Press releases spotlighted in HIPN
Each features company logo and includes LinkedIn and Twitter posts.

 
 

 
 
 
 
 
 
 

Portfolio Partner Exclusive
 
  $34,000/annual or $3,000/invoiced monthly
 
 
 
 
   INCLUDES:      
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  Solutions Portfolio Exclusive
Break through as the innovator and disruptor for your exclusive HIPN partner category.

 
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  HIPN Annual Sponsorship
Rotating Portfolio Partner "Brought to You By" Recognition in all HIPN editions.
 
HIPN banner ads

Campaign-specific banner ads to reinforce your email campaigns.

 
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  HIPN Engagement Management
Proactive engagement strategy. Monitoring PR-blog-trade press with routine HIPN coverage/social posts and coordination with sponsorship | banners | email campaigns.

 
  HCBizEd.png   HCBizDev marketing emails
Recurrent dedicated email distributions to your target audience

For up to 16 dedicated broadcast email distributions.

 
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  Annual subscription  

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  Press releases | blog posts spotlighted in HIPN
Each features company logo and includes LinkedIn and Twitter posts.

 
 

 
 
 
 
 
 
 

Custom Proposals are available upon request
 
  $ TBD
 
 
 
 
 
 

 
 
 
  PRODUCT INFORMATION
 
 
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  ANNUAL SUBSCRIPTION
 
  Pro FEATURES AND BENEFITS:
 
  Annual Pro starter package
HCBizEd* broadcast email credit for two distributions (value $3,000).
With priority for scheduling/availability of your campaigns.
 
  Pro rate
In effect for the term of the annual subscription.

 
  HIPN PROMOTE**
Unlimited for the term of the annual subscription (value $99 per release).

 
  Pricing
 $2,995/Annual
 $2,495/Annual (AHIP Member Rate)

 
 
 
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* BROADCAST EMAIL SERVICES
 
  HCBizEd FEATURES:
 
  Distributions (and counts) are custom to your content
PRIMARY CATEGORIES INCLUDE:
Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals
Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals
Health IT - CIOs CSIOs, informatics and health plan technology professionals
Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals
Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals
Distribution counts will vary with a minimum total of 5,000 qualified delivered emails.
 
  Primary requirement
The primary requirement is your content offers a value-ad for our subscribers.  Often that is a complimentary webinar, white paper, infographic, or other valuable resource.

 
  CTRs and open rates
CTRs and open rates vary significantly based on content and name/brand recognition and are in typically in the range of Open Rates 3 to 9% and CTRs .5 to 4%.

 
  e-newsletters and social channels
Cross-promotion in HIPN and with LinkedIn and Twitter posts.

 
  Dedicated broadcast email distribution pricing
 $1,000/Pro Subscriber Rate
 $1,500/Standard Rate

 
 

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  HEALTH INSURANCE PLAN NEWS. e-newsletters
 
  HIPN FEATURES:
 
  Publication schedule
HIPN is published Tuesdays and Thursdays with occasional event-driven special editions.

 
  Editions | Circulation 32,000+
Health Plan/Insurers Executive edition - 15,000+ health plan subscribers
General edition - 17,000+ additional industry professionals and trade journalist subscribers
 
  CTRs and open rates
Open Rates 15 to 25% and CTRs 2.5 to 6%. We always encourage clients to include UTM codes and/or tracking for click throughs as we do not offer reporting for banners.

 
  HIPN PROMOTE
Unlimited for the term of the annual subscription (value $99 per release).

 
 
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HIPN PROMOTE
 
  HIPN PROMOTE FEATURES:
 
  Press Release | Blog | Announcement Promotion
HIPN Circulation 32,000+
 
  Spotlight HIPN placement
With logo and link to preferred source.
 
  Social channel posts
LinkedIn and Twitter logo/graphical posts.

 
  Pricing
Standard Rate:  $99 per release
AHIP Member Rate:  $75 per release