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Portfolio Partner Exclusive
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$34,000/annual or $3,000/invoiced monthly
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INCLUDES: |
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Solutions Portfolio Exclusive
Break through as the innovator and disruptor for your exclusive HIPN partner category.
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HIPN Annual Sponsorship
Rotating Portfolio Partner "Brought to You By" Recognition in all HIPN editions.
HIPN banner ads
Campaign-specific banner ads to reinforce your email campaigns.
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HIPN Engagement Management
Proactive engagement strategy. Monitoring PR-blog-trade press with routine HIPN coverage/social posts and coordination with sponsorship | banners | email campaigns.
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HCBizDev marketing emails
Recurrent dedicated email distributions to your target audience
For up to 16 dedicated broadcast email distributions.
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Annual subscription |
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Press releases | blog posts spotlighted in HIPN
Each features company logo and includes LinkedIn and Twitter posts.
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ANNUAL SUBSCRIPTION
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Pro FEATURES AND BENEFITS:
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Annual Pro starter package
HCBizEd* broadcast email credit for two distributions (value $3,000).
With priority for scheduling/availability of your campaigns. |
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Pro rate
In effect for the term of the annual subscription.
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HIPN PROMOTE**
Unlimited for the term of the annual subscription (value $99 per release).
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Pricing
$2,995/Annual
$2,495/Annual (AHIP Member Rate)
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BROADCAST EMAIL SERVICES
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HCBizEd FEATURES:
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Distributions (and counts) are custom to your content
PRIMARY CATEGORIES INCLUDE:
Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals
Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals
Health IT - CIOs CSIOs, informatics and health plan technology professionals
Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals
Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals
Distribution counts will vary with a minimum total of 5,000 qualified delivered emails. |
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Primary requirement
The primary requirement is your content offers a value-ad for our subscribers. Often that is a complimentary webinar, white paper, infographic, or other valuable resource.
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CTRs and open rates
CTRs and open rates vary significantly based on content and name/brand recognition and are in typically in the range of Open Rates 3 to 9% and CTRs .5 to 4%.
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e-newsletters and social channels
Cross-promotion in HIPN and with LinkedIn and Twitter posts.
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Dedicated broadcast email distribution pricing
$1,000/Pro Subscriber Rate
$1,500/Standard Rate
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HEALTH INSURANCE PLAN NEWS. e-newsletters
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HIPN FEATURES:
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Publication schedule
HIPN is published Tuesdays and Thursdays with occasional event-driven special editions.
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Editions | Circulation 32,000+
Health Plan/Insurers Executive edition - 15,000+ health plan subscribers
General edition -
17,000+ additional industry professionals and trade journalist subscribers
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CTRs and open rates
Open Rates 15 to 25% and CTRs 2.5 to 6%. We always encourage clients to include UTM codes and/or tracking for click throughs as we do not offer reporting for banners.
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HIPN PROMOTE
Unlimited for the term of the annual subscription (value $99 per release).
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HIPN PROMOTE
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HIPN PROMOTE FEATURES:
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Press Release | Blog | Announcement Promotion
HIPN Circulation 32,000+
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Spotlight HIPN placement
With logo and link to preferred source.
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Social channel posts
LinkedIn and Twitter logo/graphical posts.
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Pricing
Standard Rate: $99 per release
AHIP Member Rate: $75 per release
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