Integrated campaign showcases authentic doctor-patient interactions.
Highmark Health today announced that its #LivingProof campaign received awards from three different organizations for excellence in three different categories, reinforcing its success in differentiating Allegheny Health Network (AHN)’s high-quality care and dedication to delivering value and an improved customer experience. Launched in August 2016, the campaign sought to share patient triumphs over health challenges as a way to bring AHN quality of care to life. In a feat of rapid, innovative production, it featured a new patient story each day for 30 straight days. Each story covered life as it unfolded, featuring authentic patient experiences that evoke powerful, emotional responses. ... |