MINNEAPOLIS--(BUSINESS WIRE)--Ceridian Corporation, a global provider of human capital management solutions, announced today that its Employee Assistance, Work-Life and Wellness Program – LifeWorks – was honored with three MarCom Gold awards for outstanding creative achievement in website design, blog development and program communication materials.
LifeWorks.com is an information-rich website with tools and resources on everything from managing stress and dealing with depression and anxiety, to establishing healthy eating habits, financial management and parenting concerns. The site was redesigned and relaunched in 2012 in order to simplify navigation, improve visual appeal and strengthen its overall role as a portal to EAP, Work-Life and Wellness services. Award-winning enhancements to the website included LifeWorks blogs on health, money and work-life topics as well as monthly podcasts featuring health, money and life advice from nationally recognized experts. Visits to LifeWorks.com have increased by 40% since its redesign.
Ceridian also won a MarCom Gold award for the communication materials it provides to customers to build awareness and use of the LifeWorks program. These materials include brochures, wallet cards, posters, and electronic tools. All of these initiatives, in combination with the communications consulting Ceridian provides its customers, has helped the LifeWorks program achieve among the highest usage rates in the EAP industry.
“We are honored to be recognized by the marketing and communications industry for our efforts to provide valuable EAP, Work-Life, and Wellness services to over 40,000 organizations, spanning 11 million covered lives,” says Mary Jo Davis vice president, product management at Ceridian. “As more and more organizations seek to support their employees through life events, communicating the value, services and expertise offered by LifeWorks has become essential to ensuring a high level of customer engagement, satisfaction and program participation.”
The MarCom Awards is a creative competition that pays tribute to the achievements, creativity and hard work of marketing and communications professionals involved in the concept, writing and design of materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers from all over the world and are judged by the Association of Marketing and Communication Professionals. For more information, visit the MarCom Awards website at www.marcomawards.com.
About Ceridian LifeWorks
The LifeWorks service is a
comprehensive EAP, Work-Life, and Wellness program that provides
employees and family members with access to telephonic, in person and
online services to address personal and work related issues. Employers
realize returns in reduced absenteeism, increased productivity, lower
turnover, and reduced health care costs. When employees are healthy, so
is the company's bottom line.
About Ceridian
Ceridian is a global product and services
company delivering trusted results and transformative Human Capital
Management technology. We help organizations save time and money,
increase employee engagement and productivity. Our offering includes
payroll, benefits, tax services, compliance, human resources including
Dayforce Human Capital Management and Employee Assistance Programs. As
the driving force in payment innovations, we are an industry leader in
payroll outsourcing and corporate expense management. Our award-winning
products and services deliver trusted results to more than 140,000
customers in 52 countries. Ceridian - Transforming Human Capital
Management since 1932. For more information about Ceridian visit www.ceridian.com
or call 800-729-7655.
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