| By now, the secret is out that healthcare reform is a complex and ever-evolving program that even some industry professionals still struggle to completely understand; not to mention the average consumer who is forced into navigating the complex and changing exchange options available to them all governed by an alphabet soup of acronyms. The advent of the Federally Facilitated Marketplace (FFM), and what is known in the industry as "Direct Enrollment" (DE) was a great first step in providing consumers a mechanism to apply for financial assistance and shop for coverage that met their needs. ... |