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Blue Cross and Blue Shield Companies Seek to Personalize Breast Cancer Screening through the WISDOM Study

Source Blue Cross Blue Shield Association (BCBSA)
Published Date 5/2/2018
Research aims to replace routine annual mammogram for a personalized approach

Today the Blue Cross Blue Shield Association (BCBSA) announced a significant step towards personalized health care that could eventually impact every U.S. family. Through the support of participating Blue Cross and Blue Shield (BCBS) companies, the expansion of the WISDOM (Women Informed to Screen Depending on Measures of Risk) Study will help determine whether U.S. women would benefit from a personalized approach to breast cancer screening. ...
View the entire Blue Cross Blue Shield Association (BCBSA) article
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Featured Companies
Blue Cross Blue Shield Association (BCBSA)
Chicago, IL
 

Company Representatives Featured
Robert Elfinger
[Former Senior Manager of Media Relations]
Blue Cross Blue Shield Association (BCBSA)
 
Laura Esserman
[Director of the Franc Buck Breast Cancer Center]
UCSF Medical Center and UCSF Children's Hospital | University of California-San Francisco
 
Trent Haywood MD, JD
[Former Chief Medical Officer]
Blue Cross Blue Shield Association (BCBSA)
 
 
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