Consumer Acquisition and Retention Offering Combines Advanced Analytics and Multi-Channel Communications to Personalize Outreach and Deliver Results
As open enrollment season approaches, health plans are conducting outreach to acquire and retain members. Welltok has identified the top predictors to target new and at-risk members, including, home value, voting status, wealth and ethnicity. Based on this criteria and population-specific predictive models, health plans across the nation are successfully focusing marketing and retention activities for greater impact and results. ... |