Blue Cross Blue Shield is 2012 Health Insurance Brand of the Year for third year in a row
While public health care policy and the factors that influence consumer preference and purchasing decisions about health insurance are rapidly shifting, the 2012 Harris Poll EquiTrend® (EQ) study finds that brand equity remains strong among the top-ranked health insurers. EQ is an annual study that measures the perceptions of 38,500+ American consumers about more than 1,500 lifestyle, product, and service brands. ... |