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CVS/pharmacy Mobile App Transforms Smartphones into Digital ExtraCare Cards

Source CVS Health
Published Date 5/1/2012
Redesigned and Updated CVS Mobile App Gives Shoppers Instant Access to ExtraCare Cards  

CVS/pharmacy introduced an updated mobile app that allows shoppers to digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping. The CVS/pharmacy ExtraCare Rewards Program is the largest retail rewards program with more than 69 million active cardholders, and the redesigned and updated CVS mobile app now allows members to simply scan the barcode on the back of their card or type in their account number manually. After the barcode is captured, customers' smartphones will work just like ExtraCare cards at the register. ...
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CVS Health
Woonsocket, RI
 

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Erin Pensa
[Senior Public Relations Manager]
CVS Health
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Robert Price
[Senior Vice President - Chief Marketing Officer]
CVS Health
 
 
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