| Corinth Group Communications was founded to address the limits of conventional public relations and medical education agencies, particularly with respect to the needs of emerging companies:
Problem with Conventional PR Model
- Disconnect between strategy and implementation
- Media relations is left in the hands of the least experienced staff
- Inefficient model, results in extensive and unproductive internal communications
- Designed to service big clients, the model is not modified to meet the unique needs of small and medium sized clients
- Best at pushing stories that are meant to be covered or creating news too far from the product
The Corinth Group Approach
- Communications strategy and media relations are handled by principal and account director
- Medical expertise and background is at the core of the offering
- We were founded to help small and medium sized companies
- We create news for clients that is close to the product
- Small experienced team, efficient and relevant use of budgets
- True and honored estimates of fees and out-of-pocket expenses
- No overun of estimates without notification, consent and prior
approval
- Smarter use of technology and limited bureaucracy allows us to work at half the price of other agencies
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