MedSeek was founded in early 1996 on the premise that the Internet could advance the communication between the caregiver and the patient. During the infancy of eHealth and the use of the Internet to improve brand awareness and the consumer experience, MedSeek recognized the need for hospitals to easily manage their content-based marketing websites without creating a burden on their already stressed Information Technology departments. SiteMaker CMS, a web-based content management system, was created to offer dynamic, easily maintained Intranets, extranets and portals, and now 10 years later, is being used by over 30,000 content managers to power thousands of websites in over 500 hospitals.
Today eHealth strategies are in the early stages of a substantial transformation. Competitive and cost pressures are colliding with real demands and expectations for more information, improved workflow and tight integration with all clinical, financial and operational systems. Web strategies are shifting from a concern over branding to the user to providing a powerful user experience. A new generation of MedSeek product offers the robotic ease and jet-like speed required by hospitals as they strive to survive their own eHealth transformations without multi-restarts, multi-level failures and multi-millions wasted. MedSeek’s eHealth Enterprise Platform (ePlatform) creates and manages web applications, related content, workflow and security while empowering the healthcare organization to:
- accelerate brand awareness improvements
- alter the consumer’s perception of what a hospital can be
- recruit and retain employees with a permanence previously thought too improbable,
- deliver employee productivity gains promised by many but rarely delivered,
- bond physicians by giving them to a better process of exchange, workflow
- enhance clinical outcomes and clinical exchange enterprise-wide
- improve the hospital to physician and physician to patient relationships
- morph the traditional hospital to a digitally optimized hospital
- extend as a new digital hospital into every home and clinical office
- automate the missing clinical and operational gaps for all constituents
- impact disease and case management functions
- integrate the ehealth strategy to the enterprise and community