SHIFT Communications is the public relations agency that does what no other has dared to do: We measure our performance according to the impact that we have in driving your business forward. It’s a powerful, versatile, highly logical concept. Yet it’s not one you’ll find at other PR firms. That's because at SHIFT we have a strict No Hype policy.

The truth is that most other PR firms measure their success according to the press coverage they generate. Sure, it’s easy to measure, but ultimately, it ignores any impact upon the client’s business objectives.

We think it’s time that public relations offers more traction – more business traction. SHIFT PR programs generate revenue-enhancing results, and we measure our value accordingly. So along with tracking media coverage, bylined articles and speaking engagements, we track our impact on such key business objectives as sales lead generation, event attendance, reseller inquiries, and investment attraction — objectives that directly tie our PR to your bottom line. (Click for more about our Services.)

We know how to work with public companies as well as private ones, and companies in all stages of growth. Our teams have run highly successful agency relationships with large, multinational organizations that compete in mature markets. The team has also delivered results for small venture-funded start-ups and helped bootstrapped ventures establish mind share and capture market share.

Regardless of size or goals, all clients at SHIFT are treated as “A” List. Our innovative business model assures it. Every SHIFT client is guaranteed a strong, experienced account team that provides senior-level strategic counsel and exemplary tactical execution. Since no single client is responsible for any more than a small percentage of our revenues, our employees are empowered to provide public relations programs that are fully integrated with each client’s own business strategies. And we excel at providing PR, media relations, and marketing strategy that is both deeply insightful and unblinkingly honest.