|WellTok, Inc. designs and develops technology that applies social media and social analytics to the health care industry. Its products help population managers drive member engagement, strengthen relationships, influence behavior and improve outcomes. WellTok calls this process Social Health Management™.
Its flagship product, CaféWell, is a Social Health Management site that engages members in a secure, private environment. Members may remain anonymous as they seek information, advice and coaching on CaféWell. Population managers may listen to and learn from member chats and posts on CaféWell. Based on those observations, managers can better understand member needs and interests, in order to develop the products and services they want, and build loyalty to your brand.